Facebook, Linkedin, Instagram…
Social media scheduling is tough for a lot of business owners.
This can be a very time-consuming task, and the real time-eater is in actually finding what you want to share!
Read on for how to find the kind of content your audience will want to read…
You need content which will showcase your business, but also be engaging and valuable enough that your followers want to see and share it. This builds a community out of your audience. They know you aren’t just spamming them with your brand, but are adding interest and value to their feed.
Stick to the 80-20 rule.
80% of the time you should be offering value to your followers.
Whether that is in the form of competitions, funny videos, quotes, tips, blogs – just make sure it’s anything entertaining and useful to them.
20% of the time you can sell.
Just keep it classy.
Make sure it is in a way that addresses what they are looking for, not just a generic, ‘buy from me’.
A lot of people will find themselves doing it the other way around, and then wonder why no-one engages with their posts or why their followers aren’t increasing. We are assaulted with advertising wherever we turn, and only if it is also entertaining or carefully targeted (so we are actually looking for that product or service at the time) are we ok with it.
No one wants another account in their feed pushing their products 100% of the time.
Ain’t nobody got time for that.
Brainstorm. Think about what your clients are into.
- What do they buy?
- Where do they hang out?
- How do they spend their free time?
- What’s important to them?
For example, let’s say you are a landscaper. You’ve decided you want to target homeowners with disposable income, a family, a boat who live in the western suburbs of Perth.
Great. This means your 80% can be posts about the weather being perfect for a boat trip on the weekend, pictures of the Swan River or Cottesloe Beach, tips for places to go during the school holidays, reminders about Mothers Day coming up, tips for work productivity, health or sleep… you get the idea.
And your 20%? Photos of amazing landscape designs you have done, client testimonials, reminders that you offer a stress-free garden maintenance service so they can enjoy their weekends with family, promote ‘Garden Party’ clean up deals around the holidays… That’s not just selling, it’s offering value and showing how your services can actually help them live the lifestyle they want.
You also need to be targeted in the types of social media channels you are using.
Read here for info on how to know what social media you should use for your business
Our top 10 Content Ideas
- Quote images
- Blogs – read here for tips on finding topics to blog about
- How-to videos and infographics
- Behind-the-scenes images – your team, action shots of making your product, photos with clients etc.
- Events – not just in your business but local, related events
- Photos of your town/city – you live there, you go to the beach, show a little local spirit by showing off the place you live in
- Client testimonials/reviews – in image or video form
- Holidays – school holidays, public holidays, or even search for funny days like ‘Naked Gardening Day’ or ‘World Chocolate Day’.
- Regular posts – Monday Motivation quote, Product of the Week etc.
Hopefully your brain is now pumping with awesome ideas and we have helped make your social media management a little easier and a lot more fun!
If you still don’t feel you have the time or the brain space to run your business social media, feel free to get in touch with us – we’d love to help out!