Defining your Core Values for Better Business

Defining your Core Values for Better Business

What are Core Values?   Core Values are the beating heart of your business.                                                                  They are the values which you and your business live by. Words which guide and motivate you, and help you make decisions and...
How to Find Great Blog Topics for Your Business

How to Find Great Blog Topics for Your Business

I had a client come to me with a headache this week. The source of her problem? “I want to start blogging for my business but have no idea what to write about.” This is a common complaint I hear from clients as a copywriter, so let me help you out with a simple trick…...
The Art of Writing Good Headlines

The Art of Writing Good Headlines

Want to learn how to write double-take headlines that make the reader need to know more? Well you’ve come to the right blog! All headlines should be short, snappy and attract interest regardless of whether they are on your website, blogs, posts or ads on social...
Let’s Talk Content!

Let’s Talk Content!

Why is copywriting important for website content? We see so many clients come to us much later in their business after they have their awesome, professionally designed logo and their brand spanking new, fancy website. After spending so much on the ‘image’ of...
Eat That Frog!

Eat That Frog!

In the inspired words of Mark Twain… “Eat a live frog first thing in the morning and nothing worse will happen to you the rest of the day.” It’s so true. Think about it – how could things possibly get worse after digesting a slimy, squirmy frog? They can’t. Now...