After years of being the primary word hat wearer at Hats Off Copywriting, I’m pleased to announce our new content creator, writer and editor, Karen Doane! After years as a sports journalist and tv producer in the USA, Karen has been tapping the keyboards here in...
If you are a service-based business, you’ll need to add your services to your website so people can see what you, how you do it and, ultimately, decide that you are the right business to do it for them! Just to clarify, writing for a services page is very different to...
Do you know WHY you are in business and where you are GOING? If the answer is yes, but you don’t have Mission and Vision Statements to convey that to customers and your team – you are reading the right blog! Having short, powerful Mission and Vision Statements for...
If your business is one of the many which has slowed down, or maybe even been forced to push pause, there are still many ways to ‘redeem the time’ and keep building your online presence and give your business the best chance of getting through this time. In saying...
No matter how amazing your website copy is, if you are using generic stock images, the personality of your brand will never come through as strong as when it’s paired with professional, on-brand images of you and your team in action! In an age of visual...
