Branding Photography – why personal imagery is vital to help your website work!

No matter how amazing your website copy is, if you are using generic stock images, the personality of your brand will never come through as strong as when it’s paired with professional, on-brand images of you and your team in action! In an age of visual saturation,...

Announcing our NEW Digital Advisory Service!

Are you a small business owner who would love some advice and training in all things digital – without it costing you a fortune? We have recently partnered with The Business Station and their new ASBAS Digital Advisory program to offer Copywriting and Digital...

read more

How To Write A Case Study – And Use It To Build Trust

When was the last time you featured a case study on your website or in your marketing to build trust? There is no better way to show your audience how what you do helps your customers – than tell them the story of a real-life customer.   Great copy and effective...

read more

Copywriting Tips for Email Marketing That Works

Email Marketing - how to write a great email that works. How many emails do you receive a day? The average office worker receives around 121 emails per day – so I don’t even want to know how many an average business owner receives… Around 50% of those are spam or...

read more

SEO and Copywriting – 3 Simple Tips For Your Website.

Copywriting for SEO Search Engine Optimisation is all the rage. And so it should be – because without paying attention to the SEO on your website, chances are high you won’t make first page. Want to be on page one for your website? Then let’s talk about the delicate...

read more

Website Reviews – Is Yours Up to Scratch?

When was the last time you reviewed your website? Not just a cursory glance at the home page, but reviewing it like a real visitor would; clicking links, checking functionality, making sure the content and copy is still on-brand and current… there is a lot that can...

read more

Pain or Pleasure – What Motivates Your Audience?

What NOT to do when buying your first home How to SUCCEED when investing in your first home If you were looking to buy your first home, which of those headlines would motivate you to click or read? Every decision we make or action we take as humans is motivated by...

read more

What Does Good Copy Do for Your Business?

When it comes to investing in a new website, many people choose to spend the budget on the website design and just throw some words together for the website content themselves. But let’s be real. You want results from your online marketing – and that’s exactly what...

read more