A New Hat Wearer is Here!

After years of being the primary word hat wearer at Hats Off Copywriting, I'm pleased to announce our new content creator, writer and editor, Karen Doane!After years as a sports journalist and tv producer in the USA, Karen has...
Announcing our NEW Digital Advisory Service!

Announcing our NEW Digital Advisory Service!

Are you a small business owner who would love some advice and training in all things digital – without it costing you a fortune? We have recently partnered with The Business Station and their new ASBAS Digital Advisory program to offer Copywriting and Digital...

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How To Write A Case Study – And Use It To Build Trust

How To Write A Case Study – And Use It To Build Trust

When was the last time you featured a case study on your website or in your marketing to build trust? There is no better way to show your audience how what you do helps your customers – than tell them the story of a real-life customer.   Great copy and effective...

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Copywriting Tips for Email Marketing That Works

Copywriting Tips for Email Marketing That Works

Email Marketing - how to write a great email that works. How many emails do you receive a day? The average office worker receives around 121 emails per day – so I don’t even want to know how many an average business owner receives… Around 50% of those are spam or...

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SEO and Copywriting – 3 Simple Tips For Your Website.

SEO and Copywriting – 3 Simple Tips For Your Website.

Copywriting for SEO Search Engine Optimisation is all the rage. And so it should be – because without paying attention to the SEO on your website, chances are high you won’t make first page. Want to be on page one for your website? Then let’s talk about the delicate...

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