Write Right. Who Are You Writing For?

The first thing copywriters ask a client before writing anything, regardless of whether it’s a website, blog or email is, “Who is your target audience?”  Do you know the answer to that question? If you aren’t sure, then you are probably talking to everyone – and that...

Using Testimonials to Increase Conversion

  Positive reviews make 73% of consumers trust a local business more. * We all know that having an online presence is important for visibility and establishing the legitimacy of a business, whether it’s on social media or having a professional website. But there is...

read more

Writing Your About Page for Love at First Site

Did you know the About page is the 2nd most visited page on a website?   Gulp. Did you read that and think, “But I don’t even know what mine looks like!”? When writing website content, most people focus on the Home and Service pages. The Homepage is 100% important,...

read more

Easy on the Eye – Formatting your Copy for Maximum Impact

You have crafted some creative, compelling and converting copy, uploaded it to your website – and now no one seems to be reading it. What’s the deal? Meet great copywriting’s best friend – formatting. No matter how stellar your website content or blog, if it is all...

read more

3 Bite-Sized Tips to Spice Up Your Copywriting

Ready for our 3 easily-digestible copywriting tips to add some flavour to your copy? When you don’t have long to convey the importance or value of a topic - use the old analogy trick. This gives the person reading an instant connection to a topic or an emotion, which...

read more

Defining your Core Values for Better Business

What are Core Values?   Core Values are the beating heart of your business.                                                                  They are the values which you and your business live by. Words which guide and motivate you, and help you make decisions and...

read more

Finding Social Media Content Your Audience Wants to Read

Facebook, Linkedin, Instagram... Social media scheduling is tough for a lot of business owners. This can be a very time-consuming task, and the real time-eater is in actually finding what you want to share! Read on for how to find the kind of content your audience...

read more

How to Find Great Blog Topics for Your Business

I had a client come to me with a headache this week. The source of her problem? “I want to start blogging for my business but have no idea what to write about.” This is a common complaint I hear from clients as a copywriter, so let me help you out with a simple trick…...

read more

How to use Hashtags

They are all over Facebook, Instagram, Twitter - people even use them in conversation! - but what is a hashtag? What’s the point? This blog is stuffed with helpful info on the mysterious hashtag; how to use them, how to find your hashtags, business hashtagging ideas...

read more

How to Find Keywords for your Website

Wondering how to research keywords to make your website copy more Google-friendly and rank higher?   Here is a quick way to get you started… First - Brainstorm   Do a total brain-dump and write down all the words which relate to your business – try to think of what...

read more

How to Find the Right “Tone” for Your Content

Hold up. What does a copywriter even mean by “the tone”? Any copywriter worth their salt will ask what you want the "tone" of your content to be before they start writing for you – but it's often hard for you, the client, to find an answer. So, to help business owners...

read more

Website Copy Health Checklist

Your website content is your online sales-rep – but how often do you check if it is performing well? You’d keep an eye on a physical sales-team; making sure they are up-to-date with current offers and promotions and that they are selling in a way that is on-brand, and...

read more