Creative Copywriting vs Technical Copywriting – What’s the Difference?

Did you know that there are two main ‘types’ of copywriters out there? You might be thinking, “But I just need someone to write stuff for my business?” But what type of stuff? You want to find the best person for your job, and there is a big difference between what a...

How To Write A Case Study – And Use It To Build Trust

When was the last time you featured a case study on your website or in your marketing to build trust? There is no better way to show your audience how what you do helps your customers – than tell them the story of a real-life customer.   Great copy and effective...

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Copywriting Tips for Email Marketing That Works

Email Marketing - how to write a great email that works. How many emails do you receive a day? The average office worker receives around 121 emails per day – so I don’t even want to know how many an average business owner receives… Around 50% of those are spam or...

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SEO and Copywriting – 3 Simple Tips For Your Website.

Copywriting for SEO Search Engine Optimisation is all the rage. And so it should be – because without paying attention to the SEO on your website, chances are high you won’t make first page. Want to be on page one for your website? Then let’s talk about the delicate...

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Website Reviews – Is Yours Up to Scratch?

When was the last time you reviewed your website? Not just a cursory glance at the home page, but reviewing it like a real visitor would; clicking links, checking functionality, making sure the content and copy is still on-brand and current… there is a lot that can...

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Pain or Pleasure – What Motivates Your Audience?

What NOT to do when buying your first home How to SUCCEED when investing in your first home If you were looking to buy your first home, which of those headlines would motivate you to click or read? Every decision we make or action we take as humans is motivated by...

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What Does Good Copy Do for Your Business?

When it comes to investing in a new website, many people choose to spend the budget on the website design and just throw some words together for the website content themselves. But let’s be real. You want results from your online marketing – and that’s exactly what...

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How to Squeeze Value Out of Every Blog Post

Once you’ve spent your valuable time creating a blog post, you want to get the most use out of it possible. After all – your time is money! Here are our top 5 ways to re-use that stellar content you lovingly crafted throughout your business marketing…   Social Media...

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Write Right. Who Are You Writing For?

The first thing copywriters ask a client before writing anything, regardless of whether it’s a website, blog or email is, “Who is your target audience?”  Do you know the answer to that question? If you aren’t sure, then you are probably talking to everyone – and that...

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Using Testimonials to Increase Conversion

  Positive reviews make 73% of consumers trust a local business more. * We all know that having an online presence is important for visibility and establishing the legitimacy of a business, whether it’s on social media or having a professional website. But there is...

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