How To Write a Service Page for Your Website that Makes Visitors Want to Book!
If you are a service-based business, you’ll need to add your services to your website so people can see what you, how you do it and, ultimately, decide that you are the right business to do it for them! Just to clarify, writing for a services page is very different to...
Writing Mission and Vision Statements With Impact For Your Business
Do you know WHY you are in business and where you are GOING? If the answer is yes, but you don’t have Mission and Vision Statements to convey that to customers and your team – you are reading the right blog! Having short, powerful Mission and Vision Statements for...
4 Free Things You Can Do Now to Keep Building Your Business in Downtime
If your business is one of the many which has slowed down, or maybe even been forced to push pause, there are still many ways to ‘redeem the time’ and keep building your online presence and give your business the best chance of getting through this time. In saying...
Branding Photography – why personal imagery is vital to help your website work!
No matter how amazing your website copy is, if you are using generic stock images, the personality of your brand will never come through as strong as when it’s paired with professional, on-brand images of you and your team in action! In an age of visual...
The One Blog To Rule Them All – All Our Blogs About Blogging.
You may have realised by now, but we are huge advocates of businesses having a blog Why? Do you have a website for your business? Do you want customers to: – Find you online? – View you as an industry expert? – Share your business with others? Then you need a regular...
Announcing our NEW Digital Advisory Service!
Are you a small business owner who would love some advice and training in all things digital – without it costing you a fortune? We have recently partnered with The Business Station and their new ASBAS Digital Advisory program to offer Copywriting and Digital...
Creative Copywriting vs Technical Copywriting – What’s the Difference?
Did you know that there are two main ‘types’ of copywriters out there? You might be thinking, “But I just need someone to write stuff for my business?” But what type of stuff? You want to find the best person for your job, and there is a big difference between what a...
Blank Page Syndrome? Create a ‘Copywriting File’ to Make Marketing Easy
Ever sit down to write something for your business and get stuck staring at a blank page? It can be hard to go into writing ‘cold’ and, if you aren’t a copywriter and spend most of your waking hours in writing mode, you might find it hard to get the creative juices...
How To Write A Case Study – And Use It To Build Trust
When was the last time you featured a case study on your website or in your marketing to build trust? There is no better way to show your audience how what you do helps your customers – than tell them the story of a real-life customer. Great copy and effective...
Copywriting Tips for Email Marketing That Works
Email Marketing - how to write a great email that works. How many emails do you receive a day? The average office worker receives around 121 emails per day – so I don’t even want to know how many an average business owner receives… Around 50% of those are spam or...
SEO and Copywriting – 3 Simple Tips For Your Website.
Copywriting for SEO Search Engine Optimisation is all the rage. And so it should be – because without paying attention to the SEO on your website, chances are high you won’t make first page. Want to be on page one for your website? Then let’s talk about the delicate...
Website Content – What A Copywriter Needs To Get You The Best Results.
Are you building a new website? Re-branding, or maybe you've realised it’s time to update your copy? If you are worried about outsourcing the ‘wordy side’ of your website to a copywriter, there are a few things you can do to ensure you get the most ROI on your...