copywriting perth, copywriter perthIn the inspired words of Mark Twain…

“Eat a live frog first thing in the morning and nothing worse will happen to you the rest of the day.”

It’s so true. Think about it – how could things possibly get worse after digesting a slimy, squirmy frog? They can’t.

Now before I lose you completely, let me explain. I’ve just listened to a podcast where they apply that as a metaphor for attacking your day.

Take your to-do list, (my absolute favourite thing invented ever) figure out which is the hardest/most complicated/most I-want-to-avoid-this-please task you have for the day and – sorry about this – do it FIRST!

By ‘eating that frog’, or tackling and completing that difficult task in the first few hours of your day – the rest will seem a breeze in comparison!

Of course, I then tested it in the way I approach my own day and found it really does make a difference!

That feeling of achievement and relief I had after ticking that big hairy toad off my list, carried me through the rest of my tasks like it weren’t no thang.

And let’s be honest, the longer you spend looking at that ‘frog’ the harder it becomes to want to eat it!

Often it’s tempting to get all the smaller things out the way because it’s gratifying to have so many ticks on your list so quickly, but it’s actually counter-productive. The difficult things loom over you while you procrastinate on things that could just as easily be done tomorrow, or in the afternoon when your focus and energy levels are dropping off.


Attack that tough and annoying task while you are fresh, and you’ll be amazed at how much more you get done – and how much better you feel!



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