I had a client come to me with a headache this week. The source of her problem?
“I want to start blogging for my business but have no idea what to write about.”
This is a common complaint I hear from clients as a copywriter, so let me help you out with a simple trick…
What do they want to know – not – what do you want to tell them?
Don’t sit for hours asking yourself what you want to say, or what you want to write about today. Think instead…
- What questions have your clients been asking?
- What are their common problems?
- What do they need to know from you before committing to your services/product?
- What are they surprised by once they use your services? (How easy, pain-free, cheap, etc.)
Think of your blogs as a Google search. What would your target audience be typing into the search bar that’s related to what you offer?
Take a florist for example…
Gift ideas for wedding/birthday/event.
How to keep my flowers lasting longer in a vase?
What do different flower colours/types mean?
Is a single rose or bouquet better?
Each search entry = a blog post for the florist.
By answering those questions in your blog posts you;
A. Offer value
B. Attract your target audience
C. Add organic SEO to your website
D. Create very shareable content for your social platforms.
Another simple way to come up with content is to get in the habit of writing down any common questions you are asked during the day by clients. You know what your clients are asking, and you answer their questions face-to-face daily, but how about quadrupling your reach by making a blog post about it?!
Boom. There you have it.
With this simple way of looking at it, you will be churning out relevant, valuable content to attract and help your audience in no time!