Wondering how to research keywords to make your website copy more Google-friendly and rank higher?
Here is a quick way to get you started…
First – Brainstorm
Do a total brain-dump and write down all the words which relate to your business – try to think of what people looking for you would be typing into Google.
For example, people will find our website by typing something like this…
Website content writing
Write my website Perth
How to write my website
Run my social media Perth
Website copywriter Perth
And so on… Can you see how this is how most people look for any kind of service online nowadays? I know it’s the way I do most of my Googling; “How to fix my xxx” or “Where can I find xxx in Perth”.
Anything in this kind of sentence form is called a long-tail keyword.
These are excellent to use in blogs or, even better, base your whole blog post around answering that question. This offers value to people searching and can then direct them back to your website and your services. Read here for more on the benefits of blogging for your business.
A single word, like ‘copywriter’ or 2-3 words like ‘professional copywriting’ or ‘social media management’, is when it is called a keyword.
Now you have your Keywords…
Take your list of keywords, type them into Google search and scroll to the bottom of the page. You will find in the bottom left corner a list of ‘related search terms’. This is what Google associates with your keyword based on what else people have used – an excellent way to find more relevant keywords!
Tip. You can also see which of your main competitors show up under what keywords which tells you what they are using and which keywords you will want to focus on.
The Keyword Planner is a useful tool to get more keyword ideas, check how often yours are searched, and figure out which to focus on based on price. The higher the cost, the more valuable they are but the harder it is to rank for them. Often it’s good to choose a few cheaper but more targeted keywords to focus on first– another way to use blogging effectively. Less people are searching for them, but if they are, they are more likely to be your target audience and ready to buy.
Pick your top 10-15 keywords
Now you have a better idea of what Googlers are using to find people in your industry, pick the top keywords to focus on using within your website.
Try to stick with 2-3 per page and use localised words when relevant, aka; ‘Perth’.
These you want to use within your Headers, Page Titles, Meta Descriptions, Image Alt Tags, and of course, your content. Remember – don’t keyword-stuff! Make sure all keywords read well within your text and will make sense to the reader.
You aren’t just writing for Google, you are writing for your visitors. You want them to be engaged as well as able to quickly find the important information.
We hope this helps you understand the use of keywords and how to find the perfect ones for your website!
If you are looking at your list of excellent keywords but have no idea how to use them within your content, give our friendly copywriters a call!