Website Reviews – Is Yours Up to Scratch?
When was the last time you reviewed your website? Not just a cursory glance at the home page, but reviewing it like a real visitor would; clicking links, checking functionality, making sure the content and copy is still on-brand and current… there is a lot that can...
Keep Your Reader’s Attention – Break the Language Rules!
Let’s get one thing straight right off the bat – grammar is awesome. Spelling things correctly is key. But, sometimes the ‘proper’ way to say things simply won’t cut it with your audience. Once again, it all comes down to knowing your audience. If using ‘proper...
Pain or Pleasure – What Motivates Your Audience?
What NOT to do when buying your first home How to SUCCEED when investing in your first home If you were looking to buy your first home, which of those headlines would motivate you to click or read? Every decision we make or action we take as humans is motivated by...
What Does Good Copy Do for Your Business?
When it comes to investing in a new website, many people choose to spend the budget on the website design and just throw some words together for the website content themselves. But let’s be real. You want results from your online marketing – and that’s exactly what...
How to Squeeze Value Out of Every Blog Post
Once you’ve spent your valuable time creating a blog post, you want to get the most use out of it possible. After all – your time is money! Here are our top 5 ways to re-use that stellar content you lovingly crafted throughout your business marketing… Social...
Write Right. Who Are You Writing For?
The first thing copywriters ask a client before writing anything, regardless of whether it’s a website, blog or email is, “Who is your target audience?” Do you know the answer to that question? If you aren’t sure, then you are probably talking to everyone – and that...
Using Testimonials to Increase Conversion
Positive reviews make 73% of consumers trust a local business more. * We all know that having an online presence is important for visibility and establishing the legitimacy of a business, whether it’s on social media or having a professional website. But there...
Writing Your About Page for Love at First Site
Did you know the About page is the 2nd most visited page on a website? Gulp. Did you read that and think, “But I don’t even know what mine looks like!”? When writing website content, most people focus on the Home and Service pages. The Homepage is 100%...
Easy on the Eye – Formatting your Copy for Maximum Impact
You have crafted some creative, compelling and converting copy, uploaded it to your website – and now no one seems to be reading it. What’s the deal? Meet great copywriting’s best friend – formatting. No matter how stellar your website content or blog, if it is all...
3 Bite-Sized Tips to Spice Up Your Copywriting
Ready for our 3 easily-digestible copywriting tips to add some flavour to your copy? When you don’t have long to convey the importance or value of a topic - use the old analogy trick. This gives the person reading an instant connection to a topic or an emotion, which...
Defining your Core Values for Better Business
What are Core Values? Core Values are the beating heart of your business. They are the values which you and your business live by. Words which guide and motivate you, and help you make decisions...
Finding Social Media Content Your Audience Wants to Read
Facebook, Linkedin, Instagram... Social media scheduling is tough for a lot of business owners. This can be a very time-consuming task, and the real time-eater is in actually finding what you want to share! Read on for how to find the kind of content your audience...