After years of being the primary word hat wearer at Hats Off Copywriting, I’m pleased to announce our new content creator, writer and editor, Karen Doane! After years as a sports journalist and tv producer in the USA, Karen has been tapping the keyboards here in...
When was the last time you reviewed your website? Not just a cursory glance at the home page, but reviewing it like a real visitor would; clicking links, checking functionality, making sure the content and copy is still on-brand and current… there is a lot that can...
The first thing copywriters ask a client before writing anything, regardless of whether it’s a website, blog or email is, “Who is your target audience?” Do you know the answer to that question? If you aren’t sure, then you are probably talking to everyone – and that...
Positive reviews make 73% of consumers trust a local business more. * We all know that having an online presence is important for visibility and establishing the legitimacy of a business, whether it’s on social media or having a professional website. But there...
Did you know the About page is the 2nd most visited page on a website? Gulp. Did you read that and think, “But I don’t even know what mine looks like!”? When writing website content, most people focus on the Home and Service pages. The Homepage is 100%...
You have crafted some creative, compelling and converting copy, uploaded it to your website – and now no one seems to be reading it. What’s the deal? Meet great copywriting’s best friend – formatting. No matter how stellar your website content or blog, if it is all...
