No matter how amazing your website copy is, if you are using generic stock images, the personality of your brand will never come through as strong as when it’s paired with professional, on-brand images of you and your team in action! In an age of visual...
Copywriting for SEO Search Engine Optimisation is all the rage. And so it should be – because without paying attention to the SEO on your website, chances are high you won’t make first page. Want to be on page one for your website? Then let’s talk about the delicate...
Are you building a new website? Re-branding, or maybe you’ve realised it’s time to update your copy? If you are worried about outsourcing the ‘wordy side’ of your website to a copywriter, there are a few things you can do to ensure you get the most ROI on your...
When was the last time you reviewed your website? Not just a cursory glance at the home page, but reviewing it like a real visitor would; clicking links, checking functionality, making sure the content and copy is still on-brand and current… there is a lot that can...
Let’s get one thing straight right off the bat – grammar is awesome. Spelling things correctly is key. But, sometimes the ‘proper’ way to say things simply won’t cut it with your audience. Once again, it all comes down to knowing your audience. If using ‘proper...
What NOT to do when buying your first home How to SUCCEED when investing in your first home If you were looking to buy your first home, which of those headlines would motivate you to click or read? Every decision we make or action we take as humans is motivated by...
