When it comes to investing in a new website, many people choose to spend the budget on the website design and just throw some words together for the website content themselves. But let’s be real. You want results from your online marketing – and that’s exactly what...
Did you know the About page is the 2nd most visited page on a website? Gulp. Did you read that and think, “But I don’t even know what mine looks like!”? When writing website content, most people focus on the Home and Service pages. The Homepage is 100%...
You have crafted some creative, compelling and converting copy, uploaded it to your website – and now no one seems to be reading it. What’s the deal? Meet great copywriting’s best friend – formatting. No matter how stellar your website content or blog, if it is all...
Ready for our 3 easily-digestible copywriting tips to add some flavour to your copy? When you don’t have long to convey the importance or value of a topic – use the old analogy trick. This gives the person reading an instant connection to a topic or an emotion,...
What are Core Values? Core Values are the beating heart of your business. They are the values which you and your business live by. Words which guide and motivate you, and help you make decisions...
Wondering how to research keywords to make your website copy more Google-friendly and rank higher? Here is a quick way to get you started… First – Brainstorm Do a total brain-dump and write down all the words which relate to your business – try to think...
