After years of being the primary word hat wearer at Hats Off Copywriting, I’m pleased to announce our new content creator, writer and editor, Karen Doane! After years as a sports journalist and tv producer in the USA, Karen has been tapping the keyboards here in...
Did you know that there are two main ‘types’ of copywriters out there? You might be thinking, “But I just need someone to write stuff for my business?” But what type of stuff? You want to find the best person for your job, and there is a big difference between what a...
Are you building a new website? Re-branding, or maybe you’ve realised it’s time to update your copy? If you are worried about outsourcing the ‘wordy side’ of your website to a copywriter, there are a few things you can do to ensure you get the most ROI on your...
What are Core Values? Core Values are the beating heart of your business. They are the values which you and your business live by. Words which guide and motivate you, and help you make decisions...
Hold up. What does a copywriter even mean by “the tone”? Any copywriter worth their salt will ask what you want the “tone” of your content to be before they start writing for you – but it’s often hard for you, the client, to find an answer. So, to...
