Did you know the About page is the 2nd most visited page on a website? Gulp. Did you read that and think, “But I don’t even know what mine looks like!”? When writing website content, most people focus on the Home and Service pages. The Homepage is 100%...
Wondering how to research keywords to make your website copy more Google-friendly and rank higher? Here is a quick way to get you started… First – Brainstorm Do a total brain-dump and write down all the words which relate to your business – try to think...
You are a busy business owner, you’ve just hired a copywriter to take care of creating your website content for you – and the first thing they do is send a large array of questions you need to answer. You might be thinking, “Uh, this defeats the purpose of hiring...
Your website content is your online sales-rep – but how often do you check if it is performing well? You’d keep an eye on a physical sales-team; making sure they are up-to-date with current offers and promotions and that they are selling in a way that is on-brand, and...