Copywriting for SEO

Search Engine Optimisation is all the rage. And so it should be – because without paying attention to the SEO on your website, chances are high you won’t make first page.

Want to be on page one for your website?

Then let’s talk about the delicate art of website SEO from a copywriting perspective and 3 simple ways to work on the on-page SEO of your website…

1. Keywords.

I’m sure we have all seen this before;

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…are you annoyed yet? I am.facepalm-mistake-copywriting-service-perth

Here’s a new drinking game; take a shot each time you read the word ‘copywriter’ and two shots if it is ‘copywriter + Perth’!

Your readers aren’t idiots and will quickly catch on with what you are doing, not to mention it’s hardly engaging and compelling copy, right?

So what should you do?

• Include the location of your business in the Page Descriptions + Titles (or Meta Descriptions) and the page heading or first sentence
• Add in once more in the main copy – where it feels organic
• Aim for 2 -3 keywords used 2-3 times per page
• Use different focus keywords per page

Check out our blog here for ways to find keywords for your website.

Note – It’s important to let people know where you are located and what you do, but overload it and both Google and your visitors will not be pleased.

2. Page Copy – Word Count

The SEO minimum for a page word count is 300 words. Google likes a decent page size, and if there are enough relevant keywords in the copy, it makes it easier for Google to determine on which searches it should show your page.

website-page-count-seo-copywriting

Top Tip – Don’t sacrifice a clean and concise page for a higher word count by stuffing in copy that isn’t actually necessary for your visitor’s information.

For example, the Homepage is often more reliant on design and quick service summaries to funnel people through. You might not want to adhere to the 300 words in order to minimise overload and scaring people off.

Best practice?

• Reach the 300 words minimum on each Service/About page
• Add a Blog to increase both page and word count
• Use design and images to break up copy and keep pages clean

3. Page Titles + Descriptions

The easiest way to do this is to install a plugin like Yoast which allows you to easily edit the page titles and create your own description.

If you haven’t done this yet, Google will be pulling what it deems the most relevant information to the searcher. That’s not necessarily bad, but writing your own means you can write something designed to interest the searcher enough that they will click.

Tips for page titles:google-search-online-copywriting

• Keep them under 60 characters so Google will display the entire title
• Include your brand name + the main page keyword
• Avoid all CAPS
• Keep each page title as unique as possible
• Don’t use ‘Home’ or ‘Service Page’ in the title

Example: Website Copywriting | Hats Off Copywriting – Words that Work

Tips for page descriptions:

• Keep it interesting – the whole point is to get someone to click through to your page
• There are no ‘fixed’ lengths – but around 120 – 250 characters is a good average
• Include a call to action like ‘Find out more!’ or ‘Check us out!’
• Use any USPs like ‘free consult’, ‘award-winning’ or key tech specs
• Use your main keyword for that page
• Keep each description unique

Tip – This doesn’t actually count towards the ‘SEO’ of your page or website but, the better your description, the higher your chance of click-throughs, so good copywriting here is worth it!

Note – Google still reserves the right to change your title/description if it thinks it is not relevant/long/short/good enough. Thanks for that Google.

SEO copywriting basics are all about using relevant keywords, a decent word count (300+) and clear, keyword-rich page titles.

That’s the basics. Remember folks, Google likes good content of VALUE.

Keep it relevant with clear information and good keywords and write it well so you get more engagement from visitors, and Google will see that you are worth promoting to searchers.

Work towards implementing these 3 tips and you’ll up your website copywriting game – with a generous dash of SEO for good measure.

If you have questions or don’t have the time to implement this yourself – let’s chat!

Hats Off Copywriting Pty Ltd
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