Who We Are

We are word people!

At Hats Off, we believe your business’s story should be told with authenticity and personality!

Our goal is to get to know YOU – the person behind the brand- so we can create engaging, entertaining content that gives you the ability to connect with your customers.

And so you can get to know a bit about us too, let us introduce ourselves…

We are based in Perth, but offer our copywriting + social media services Australia-wide!

Meet Cindy

Not just a word-nerd, I’ve got a bit of a marketing background which I’m pretty keen to apply to your business if I get the chance! When not at my computer, I will probably be off doing something musical – I’m a trained singer and theatre fanatic! Committed to ethical living, you’ll find me op-shopping, eating fair-trade choc and buying local at the weekend markets.

Meet Thibaut

More of a word appreciator than a word creator, I do all the behind-the-scenes business stuff so Cindy can deal with the creative side. I’m fascinated by all things marketing, and am always searching for the most effective way of doing things.

Why 'Hats Off'?

We can all agree that business owners wear too many hats!

The ‘Word Hat’ is something many business owners wear, probably shouldn’t and definitely don’t have time for.

We started Hats Off Copywriting because we love writing words that make businesses sound awesome – and gets them the return on investment they deserve from their marketing and website.

Good copy builds good businesses

There is nothing better than when we build relationships with clients, really get an idea of who they are, and then translate that into engaging content which taps into what they and their business are really about.

Then we can walk away knowing that our words are going to work for your business, connect with your customers and help you grow.

That’s a good day at the office!

We Value...

As you can see - Impact is important to us

At Hats Off, we are determined to play our part as a business in helping the world become a more ethical and sustainable place.

How do we do that?

We bank responsibly with Bank Australia and use Australian Ethical for our Superannuation fund.

We believe our money should be invested in good stuff like renewable energy, education and community projects, and not in things like fossil fuels, exploitation and human rights abuses. It’s heavy stuff, but we all need to entrust our money somewhere, so knowing it’s being invested into worthy causes is a weight off our mind – especially since the only other alternative is under the mattress and that just doesn’t cut it nowadays!

We donate from every job into causes that are close to our hearts.

Hats Off supports education rights for children world-wide, fair trade and ethical
manufacturing of all products from clothing to food, and equal rights and treatment of all humans, every kind, everywhere.

We are big supporters of Oxfam and the amazing work they do throughout the world.

We use recycled and sustainable products whenever we can – like in our business cards.

In short, we try to make educated life and business choices that are good for people and planet. Because it’s worth trying to make a difference…

So, if we sound like the right people for your business and all its copywriting and creative, wordy needs – we want to meet you too!

Get in Touch

… or look through our services to see how we can help.