Who We Are

We are word people!

At Hats Off, we believe your business’s story should be told with authenticity and personality!

Our goal is to get to know YOU – the person behind the brand– so we can create engaging, entertaining content that gives you the ability to connect with your customers.

Launching Hats Off was the natural next step for Cindy who spent her childhood spell-checking schoolwork and newspapers, graduated to poetry and songwriting and finally ended up in the world of business marketing and copywriting!

Now she loves meeting new clients and helping businesses of all shape, sizes and industries with words that work!

Hats Off is based in Perth, but we offer our copywriting & social media services Australia-wide!

Meet Cindy – Owner and Word Hat Wearer

I decided to combine my inner word-nerd and marketing background, and Hats Off was born! My sweet-spot is applying both these skills to businesses, making sure my words fit your brand and will help you make the most of your marketing! It’s all about that tasty ROI.

When not at my computer, I will probably be off doing something musical – I’m a trained singer and theatre fanatic! Committed to ethical living, you’ll find me op-shopping, eating fair-trade choc and buying local at the weekend markets.

Why 'Hats Off'?

We can all agree that business owners wear too many hats!

The ‘Word Hat’ is something many business owners wear, probably shouldn’t and definitely don’t have time for.

We started Hats Off Copywriting because we love writing words that make businesses sound awesome – and gets them the return on investment they deserve from their marketing and website.

Good copy builds good businesses

There is nothing better than when we build relationships with clients, really get an idea of who they are, and then translate that into engaging content which taps into what they and their business are really about.

Then we can walk away knowing that our words are going to work for your business, connect with your customers and help you grow.

That’s a good day at the office!

We Value...

Impact is important to us


We are determined to play our part as a business in helping the world become a more ethical and sustainable place.


How do we do that?

We bank responsibly with Bank Australia and use Australian Ethical for our Superannuation fund.
We believe our money should be invested in good stuff like renewable energy, education and community projects, and not in things like fossil fuels, exploitation and human rights abuses. It’s heavy stuff, but we all need to entrust our money somewhere, so knowing it’s being invested into worthy causes is a weight off our mind – especially since the only other alternative is under the mattress and that just doesn’t cut it nowadays!
We donate to causes that are close to our hearts.
Hats Off support education rights for children worldwide, fair trade and ethical
manufacturing of all products from clothing to food, and equal rights and treatment of all humans, every kind, everywhere.

We are excited to say that we have joined the Graduation program run by the amazing people at One Girl.  The goal of the program is to use the power of education to drive change for girls and their communities in Sierra Leone and Uganda!

We Support:
We use recycled and sustainable products whenever we can – like in our business cards.
In short, we try to make educated life and business choices that are good for people and planet. Because it’s worth trying to make a difference…
So, if we sound like the right people for your business and all its copywriting and creative, wordy needs – we want to meet you too!
… or look through our services to see how we can help.