We are word people!
At Hats Off, we believe your business’s story should be told with authenticity and personality!
Our goal is to get to know YOU – the person behind the brand– so we can create engaging, entertaining content that gives you the ability to connect with your customers.
The “Hats Off” business idea was a natural name as we know how many hats people wear when creating and running a business. Given our love of words, content, and all things digital, Hats Off Copywriting loves to wear all the writing, editing, and content creation hats necessary to make you, your business and brand stand out!
Our love of words started back with schoolwork, writing for newspapers, magazines and even into television and live feeds online. Therefore, we have the experience to help you in the world of business marketing, brand vision and all things copywriting!
We love meeting new clients and helping businesses of all shapes, sizes and industries with words that work!
Hats Off is based in Perth and Sydney, but we offer our copywriting, blogging, editing & social media services Australia-wide!
Meet Cindy – Founder and Word Hat Wearer
I decided to combine my inner word-nerd and marketing background, and Hats Off was born! My sweet-spot is applying both these skills to businesses, making sure my words fit your brand and will help you make the most of your marketing! It’s all about that tasty ROI.
When not at my computer, I will probably be off doing something musical – I’m a trained singer and theatre fanatic! Committed to ethical living, you’ll find me op-shopping, eating fair-trade choc and buying local at the weekend markets.
Meet Karen – Owner and Word Hat Wearer
I’ve been a writer and certified word nerd for as long as I can remember. From primary school to graduating from university with honours in Journalism/PR/Communications, I’ve always been a lover of writing, editing and creating visual content. In fact, these practiced and refined talents have given me opportunities to work all over the world.
My sweet-spot is applying SEO keywords, editing AI concept, brand tone of voice and blending them all together for a perfect visual content.
Speaking of lucky, I have lived in the “lucky country” of Australia for 20 years now. Living in Australia has allowed me to write brand and business stories for everyone from multinational corporations, ghostwriting for global influencers, and my personal passion of creating brands and copywriting for homegrown businesses.
When not at my computer, I will probably be off flying my paraglider up in the clouds or bushwalking and camping once I’ve landed. Oh, and since I once lived in Hawaii and California, if there is a beach and ocean, I’ll be surfing or sailing there, too!
Why 'Hats Off'?
The ‘Word Hat’ is something many business owners wear, probably shouldn’t and definitely don’t have time for.
We started Hats Off Copywriting because we love writing words that make businesses sound awesome – and gets them the return on investment they deserve from their marketing and website.
Good copy builds good businesses
Then we can walk away knowing that our words are going to work for your business, connect with your customers and help you grow.
Impact is important to us
We are determined to play our part as a business in helping the world become a more ethical and sustainable place.
How do we do that?
Hats Off support education rights for children worldwide, fair trade and ethical
manufacturing of all products from clothing to food, and equal rights and treatment of all humans, every kind, everywhere.
In short, we try to make educated life and business choices that are good for people and the planet. Because it’s worth trying to make a difference…