You are a busy business owner, you’ve just hired a copywriter to take care of creating your website content for you – and the first thing they do is send a large array of questions you need to answer. You might be thinking, “Uh, this defeats the purpose of hiring...
Hold up. What does a copywriter even mean by “the tone”? Any copywriter worth their salt will ask what you want the “tone” of your content to be before they start writing for you – but it’s often hard for you, the client, to find an answer. So, to...
Your website content is your online sales-rep – but how often do you check if it is performing well? You’d keep an eye on a physical sales-team; making sure they are up-to-date with current offers and promotions and that they are selling in a way that is on-brand, and...
