Hold up. What does a copywriter even mean by “the tone”? Any copywriter worth their salt will ask what you want the “tone” of your content to be before they start writing for you – but it’s often hard for you, the client, to find an answer. So, to...
Your website content is your online sales-rep – but how often do you check if it is performing well? You’d keep an eye on a physical sales-team; making sure they are up-to-date with current offers and promotions and that they are selling in a way that is on-brand, and...
If you are wondering if you should be bothering with the ‘social media thing’ for your business – the answer is yes. Read on for why… Social media gives your business: Free marketing opportunities The chance to build trust and a relationship...
Want to learn how to write double-take headlines that make the reader need to know more? Well you’ve come to the right blog! All headlines should be short, snappy and attract interest regardless of whether they are on your website, blogs, posts or ads on social...
Or for an alternative headline… Blogging – you can’t afford not to! As a business owner you might think… What’s the point of blogging? Is blogging really worth my time/money? Does blogging work for people in my industry? The answers are yes, yes and heck...
