When was the last time you featured a case study on your website or in your marketing to build trust? There is no better way to show your audience how what you do helps your customers – than tell them the story of a real-life customer. Great copy and effective...
Email Marketing – how to write a great email that works. How many emails do you receive a day? The average office worker receives around 121 emails per day – so I don’t even want to know how many an average business owner receives… Around 50% of those are spam...
Copywriting for SEO Search Engine Optimisation is all the rage. And so it should be – because without paying attention to the SEO on your website, chances are high you won’t make first page. Want to be on page one for your website? Then let’s talk about the delicate...
Are you building a new website? Re-branding, or maybe you’ve realised it’s time to update your copy? If you are worried about outsourcing the ‘wordy side’ of your website to a copywriter, there are a few things you can do to ensure you get the most ROI on your...
When was the last time you reviewed your website? Not just a cursory glance at the home page, but reviewing it like a real visitor would; clicking links, checking functionality, making sure the content and copy is still on-brand and current… there is a lot that can...
